@dottotech talks about Google Photos — a must have tool for business and personal images…
We’ve asked 1000 bloggers to tell us how they do it. How long is a typical blog post? What does it include? How is it promoted? Here is the complete report of blogging statistics, trends and insights, showing what bloggers are doing and what works now.
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time: How to create a style guide for your SEO content writers – Search Engine Land
What is the purpose of your website is a great question to ask yourself from time to time…
How do you begin to shape a purposeful… website? Old or new, your best bet is to keep it simple. Basically, you have three strategic options:
- Sell products and services
- Generate leads
- Establish credentials
Option 1, an e-commerce site, requires the biggest development and marketing budgets. It produces direct revenue and measurable profit, as well as sales leads.
Option 2, a lead-generation site, can be developed and marketed for less (generally speaking), but still requires a hefty investment. It produces qualified, trackable sales leads.
Option 3, a credentials site, is the simplest and least expensive option. It makes a good impression on people who know who you are, but won’t help you find new leads or customers.
How do you know which option is right for you? A lot of factors go into that decision, with budget being one of the most important…. For now, suffice to say that many companies have lead-generation ambitions but only a credentials budget.
Why are we doing this and what will it get us are both great questions to back up and ask yourself from time to time…
First off, this series is going to be a little like Star Wars in that I’m starting the story kind of in the middle. I was most inspired to start my new set of mobile screen casts focusing on Feedly which to me may be the single most important tool in the content marketers toolbox.
First a little bit of review. I said earlier other places that if you want to be a thought leader on the Internet you have to be able to manage all of your personal information well. By this I mean you’ll never be a big dog out on the Internet if you can’t get off the porch of your inbox. In other posts I’ve talked about how the single most important thought for me is to get newsletters and other just in case information out of my inbox into a feed reader. Feedly is the only feed reader that meets my five criteria for recommended application. I’ve included that list again here:
In his classic book Getting Things Done David Allen recommends that we use exactly as many containers as we need and not a single one more. Feedly is the container that I use and recommend both for processing and producing content to drive my content marketing campaigns. In the video below I’ll take you through the process of configuring Feedly for mobile use and take you through the processing, producing, and postproduction phases of using Feedly define the content you need to feed YOUR content marketing campaigns.
Where would you like me to go with this? What topics did I miss? Please let me know in the comments below…
Here’s an important announcement from WordPress.com. Ecommerce is now available with the business package…
We’re thrilled to announce that, starting today, WordPress.com Business users can connect their sites to their online stores. With three leading ecommerce partners to choose from — Ecwid, Shopify, and ShopLocket — you can showcase, promote, and sell products to your customers directly from your site.
If you’re already a WordPress.com Business user, or are thinking of becoming one, here’s how the ecommerce feature will power your WordPress.com site.
I think this is a pretty significant announcement considering that I normally charge about $3,500 for an ecommerce website and this is only $300 per year and features direct tech support from WordPress. I think this is a game changer making online publishing and ecommerce more widely available for everyman [and everywoman]!
Looking ahead to 2014!? Is it too early to think about that already? Not if you’re a content marketer! I mean think about it — most of your competition will spend the month of December partying like the Grasshopper in the classic fable. It’s time to think now about being more intentional with your search engine marketing and social media and decide if you’ll be an Ant or a Grasshopper…
Looking ahead to 2014 I think the content marketing world will fall into two categories; those who are dominating search through effective use of Google Plus and those who are scratching their heads. In which category would you like to be? Don’t get me wrong! All of the basics still apply but now is a great time to review what you’re currently doing and thinking about adding Google Plus to the mix. Here are some thoughts I have on the subject:
Here’s the link to the Traphagan article — and sorry, it was Search Engine Land. By the way, I may turn this into a series depending on the feedback I receive so let me know what you think in the comments!
Google+ and Blogger; two Google tools that go great together like [insert favorite food combo here]. I show you how in this video:
The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed.
To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever.
Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success.
Get the checklist here: 13 Ways to Improve Blog Results in 2013 | Heidi Cohen.