I am a huge fan of productivity thoughts, tools and tactics and I firmly believe that no matter what business you are in, you can benefit from some intentional thinking in this area. All of us have more things to do than time to do it in and could benefit from a tool that would help us to organize our thoughts and tasks in a more systematic way.
I have been interested in this space since the early 90’s when the company I worked for at the time implemented the Franklin Planner as a means of increasing or enhancing productivity. Franklin Planner was a great way to start but organizing things according to their methodology was as cumbersome as the mass of binders that we had to carry around in order to manage our days.
Almost 20 years ago David Allen came on the scene with his radical ‘Getting Things Done’ approach to time and task management. His ‘mind like water’ approach is perfect for a time when to-do lists must be more flexible while recognizing the context of tasks as well. I have taken his approach to productivity to heart for almost half of my business life and thought of you who know me have heard me talk about it at least once, if not more! What I have never really found is a way to implement his thinking in a way that incorporates the best of software tools, the cloud and a platform independent approach that met my needs. Until now, that is. The tool I want to tell you about is called Priority Matrix from Appfluence.
Priority Matrix is platform independent, based in the cloud, freemium software that integrates with any email platform you’re using including Office 365, Outlook, G Suites and Gmail and it does it seamlessly and elegantly.
Here’s a brief overview:
It’s even available for smartphones!
You can find many more of these examples on their YouTube channel here.
This solution hits all my high notes around thoughts, tools, tactics and timing in the productivity space and it meets all my criteria for an effective solution. It is simple, it is powerful, it is platform independent, it is freemium and therefore it is effective. If you’d like to talk about how this applies to you, please use the contact form below!
My interview with David Allen…
These thoughts were assembled with care for the important people in my life. If you’re getting this link, it’s because you and your productivity and happiness are very important to me! I hope it benefits you…
SEO takes more time than money and PPC takes more money than time. Each business owner must decide which asset — time or money — is more valuable to them and decide the appropriate mix. SEM takes longer to ‘kick in’ but longer to taper off while PPC starts immediately when you start paying and stops immediately when you stop paying.
If you think of SEO and PPC as an investment portfolio, this classic strategy may apply: “Here is an imperfect but workable rule of thumb: If you are investing mainly for retirement, you should “own your age” in bonds. So for example, a 30-year-old would have 30% of her portfolio in bonds, and 70% in stocks.” The lesson I extract? Have more SEO than PPC.
My standard advice to small business owners is to focus on SEO which tends to work better over time and perhaps add a little PPC to get a campaign going until SEO starts to kick in. If that makes sense to you as a small business owner, the single most important thing to do is establish a Google My Business entry for your location.
If you still need help, please use the contact form below to ask questions or connect.
Technology has shattered the traditional pillars of leadership: position, competence, and information. Trust, the new foundation of leadership excellence requires authenticity, transparency, and vulnerability. Today’s leader must choose the path of self-discovery, self-belief, and a commitment to love oneself first as the prerequisite for leading others well. Fred Johnson is the Chief Executive Officer and Founder of InitiativeOne. He has created and implemented Leadership Transformation processes that accelerate positive culture change by helping leaders become more authentic, courageous, open and human than ever before. He is passionate about elevating leaders and exponentially impacting the leadership culture of an organization. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Want to get found on Google? As an adjunct professor for Search Engine Marketing and Social Media instructor at Northeastern Wisconsin Technical College and a personal digital coach in the same space, I spend a lot of time helping people get found in Google’s ‘Zero Moment of Truth‘ — the ‘space’ where people are googling their options before making a buying decision. I’ve been thinking about the importance of stepping up in Google+ for quite some time and Rand Fishkin’s post on Friday really got me thinking. Here’s a collection of thoughts on the topic…
Rand Fishkin has an interesting post on The Moz Blog this morning that you might be interested in if you care about getting found in search:
Many marketers are wondering about the effects of Google+ on search results, and for anyone with a Google+ profile, a few personalized searches make those effects quite apparent. In today’s Whiteboard Friday, Marshall Lee the vampire king (don’t be afraid, it’s just Rand) explains how having the right circlers on Google+ can lead to top-ranked results for even the broadest of queries in their SERPs.