The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

The thinking contained in this book helped our sales team rise to new heights during the pandemic.

Here are a couple of takeaways…

If you only have one contact at a prospect, you’ve already lost the business to someone who is willing to dig deeper!

I was first exposed to these ideas in 1995 and have used them ever since — the ‘latest thinking’ is not always the best thinking.

Don’t overlook hiring the ‘old dog’ — sometimes they have forgotten more than the young pup knows.

What thoughts, tools, tactics and timing lessons have you learned during the pandemic?

Are you looking for someone to blame?

Stop it. It doesn’t work! I just saw this tweet from my buddy Jeff Strommen:

You can try that and see if it works or, you can think about these 3.5 books and how they might change your approach to life and business:

And these two together if you’re in business for yourself or just the first one if you’re not…