The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Source: The power of podcasting: How to boost your reputation and search engine rankings – Search Engine Land

How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you’re serious about using Google Plus to build your personal or corporate brand, eventually you’ll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter Circlecount and Circloscope — two great Google Plus tools that go together like peanut butter and chocolate. Here are some of the things I’ve learned with early experiments with both tools.

Google Plus haters I love you!

Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You’re like a guy with a tiny schwanz posting about how size doesn’t matter! Everybody knows you’re overcompensating for something…

Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and Social Media at NWTC, my world was perfect until Google Plus came along. Facebook, Twitter and LinkedIn were all I needed until I learned last fall that Google doesn’t index any of them. Then I got religion. And traffic. And clients. And now thanks to Google Plus, I get higher rating for the word elevation than Bono of U2! Now that’s the power of Google Plus for elevation in seo…

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Start your education here:

And continue on here:
https://storify.com/toddlohenry/reasons-why-i-believe

I’ll see you at the top of the serps!!!

Top 10 Ways To Use Pinterest To Grow Your Business

Are you a pinterest user?

As the 3rd most popular social network site in the United States, having an active Pinterest strategy should be a priority for your small business. If you aren’t quite sure how exactly Pinterest can work for you, here are 10 great ways to use Pinterest for your small business, courtesy of Karen Leeland.

via Top 10 Ways To Use Pinterest To Grow Your Business.

The primary way I use Pinterest is to find and share great visual content. I can use it to find the right image or infographic for my post but having created a post that has rich visual content, I also want to use Pinterest to share that content from my blog so that it drives people to my website. Make sense? Questions? Feedback?

Do Not Build Your ‘Brand House’ On Rented Land…

English: House for sale near Ardlethen

Facebook, Google+ and other social networks are great tools, but in this week’s edition of This Old Marketing with Joe Pulizzi and Robert Rose, they reference a ‘readworthy’ article that I’ll be referencing from now on. Here’s a sample:

Quick: Name one successful publisher that built its brand on the back of a social platform? Can’t do it? Neither can I, unless you count sites like UpWorthy. And those flying near the social network sun risk getting seriously burned. There’s a reason publishers don’t build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don’t want to be beholden to the shifting sands of inscrutable platform policies. So why on earth would a brand?

Go to the source: To Be Clear: Do Not Build Your Brand House On Land You Don’t Own | John Battelle’s Search Blog.

I’ve been using this ‘concept’ of rented land in my courses for years so I’m sure it’s not original. John Batelle’s article is definitely worth the read. You can download Joe and Robert’s podcast here.