What I think

SEO in 2019 via @backlinko

My buddy A. Brian Clark of DOTS Talent Solutions in Brisbane, Australia has an opportunity to get out front of an emerging concept with a solid thought leadership campaign. My advice to him? Mate, if you only do one thing to prepare, bone up on Brian Dean from Backlinko! I’d start with these 3 thoughts:

And perhaps the most important of all? The Skyscraper Technique

I look forward to seeing what Brian does with this data!

#perfection and #excellence

My guiding thought for this year:

“Gentlemen, we will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”

Vince Lombardi

My inspiration and guide for this journey is Brian Johnson of optimize.me (click the referral link in the menu bar). I first curated content from Brian in 2012 — fully 7 years ago — but in true Buddhist fashion, the teacher did not totally appear because the student was not ready.

In 2018 I floated like a twig in the rapids of divorce, business failure, and foreclosure slamming first up against one rock and then another, barely staying afloat. In 2019 (accompanied by one extraordinary person who saw in me what I could not see in myself) I am charting an aspirational course for success focusing on Energy, Work and Love with Brian as my guide. Join me. Make 2019 the greatest year of your life in an unending string of such awesome years…

Make 2019 the greatest year of your life in an unending string of such awesome years…

Brian Johnson

Priority Matrix from @appfluence

I am a huge fan of productivity thoughts, tools and tactics and I firmly believe that no matter what business you are in, you can benefit from some intentional thinking in this area. All of us have more things to do than time to do it in and could benefit from a tool that would help us to organize our thoughts and tasks in a more systematic way.

I have been interested in this space since the early 90’s when the company I worked for at the time implemented the Franklin Planner as a means of increasing or enhancing productivity. Franklin Planner was a great way to start but organizing things according to their methodology was as cumbersome as the mass of binders that we had to carry around in order to manage our days.

Almost 20 years ago David Allen came on the scene with his radical ‘Getting Things Done’ approach to time and task management. His ‘mind like water’ approach is perfect for a time when to-do lists must be more flexible while recognizing the context of tasks as well. I have taken his approach to productivity to heart for almost half of my business life and thought of you who know me have heard me talk about it at least once, if not more! What I have never really found is a way to implement his thinking in a way that incorporates the best of software tools, the cloud and a platform independent approach that met my needs. Until now, that is. The tool I want to tell you about is called Priority Matrix from Appfluence.

Priority Matrix is platform independent, based in the cloud, freemium software that integrates with any email platform you’re using including Office 365, Outlook, G Suites and Gmail and it does it seamlessly and elegantly.

Here’s a brief overview:

Overview

Additional Examples

It’s even available for smartphones!

You can find many more of these examples on their YouTube channel here.

This solution hits all my high notes around thoughts, tools, tactics and timing in the productivity space and it meets all my criteria for an effective solution. It is simple, it is powerful, it is platform independent, it is freemium and therefore it is effective. If you’d like to talk about how this applies to you, please use the contact form below!

Supplemental articles

My interview with David Allen…


These thoughts were assembled with care for the important people in my life. If you’re getting this link, it’s because you and your productivity and happiness are very important to me! I hope it benefits you…

The Basics of Search Engine Marketing for Small Business Owners

This is the start of a series on Search Engine Marketing for small business owners.

“Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]

Wikipedia

SEO takes more time than money and PPC takes more money than time. Each business owner must decide which asset — time or money — is more valuable to them and decide the appropriate mix. SEM takes longer to ‘kick in’ but longer to taper off while PPC starts immediately when you start paying and stops immediately when you stop paying.

Time and money for small business owners

If you think of SEO and PPC as an investment portfolio, this classic strategy may apply: “Here is an imperfect but workable rule of thumb: If you are investing mainly for retirement, you should “own your age” in bonds. So for example, a 30-year-old would have 30% of her portfolio in bonds, and 70% in stocks.” The lesson I extract? Have more SEO than PPC.

My standard advice to small business owners is to focus on SEO which tends to work better over time and perhaps add a little PPC to get a campaign going until SEO starts to kick in. If that makes sense to you as a small business owner, the single most important thing to do is establish a Google My Business entry for your location.

Quick, flashy marketing overview

If you still need help, please use the contact form below to ask questions or connect.

Supplemental reading