Category: Local Search

Why is it important to have an optimized Google Business Profile?

Posted on by Todd Lohenry in Blogging, Content Marketing, Google, Local Search, Marketing, Search

Having an optimized Google Business Profile is crucial for several reasons: Increased Visibility: An optimized profile enhances your online visibility, making it easier for potential customers to find your business when they search for relevant products or services on Google. Improved First Impression: Your Google Business Profile acts as your digital storefront. By optimizing it … Continue reading Why is it important to have an optimized Google Business Profile? →

The Importance of Consistent NAP Information for Local Search

Posted on by Todd Lohenry in Local Search

When it comes to local search engine optimization (SEO), having consistent NAP (Name, Address, Phone Number) information across all platforms is crucial for businesses. NAP consistency not only helps potential customers find your business, but it also plays a vital role in search engine rankings. In this blog post, we will delve into why it's … Continue reading The Importance of Consistent NAP Information for Local Search →

14 Essential Local SEO & Listing Management Tools

Posted on by Todd Lohenry in Google, Local Search, Marketing, Search, Tools

Search Engine Journal reports "a strong local search presence is key to driving more customers to your store. These local SEO tools can put you ahead of the competition. Source: 14 Essential Local SEO & Listing Management Tools" You can either try to figure this out on your own or contact me -- I'm currently … Continue reading 14 Essential Local SEO & Listing Management Tools →

How to use Google Business Messages to talk to your customers

Posted on by Todd Lohenry in Best practices, Local Search, Tools, Trends

Search Engine Land reports "With more competition than ever, businesses must seize every competitive edge they can get. One way to differentiate your business from competitors is by offering outstanding customer service. But putting your customer support email address and phone number on your website just won’t cut it today. You must be proactive and … Continue reading How to use Google Business Messages to talk to your customers →

Simply Powerful Marketing for Supply Houses and Trade Allies

Posted on by Todd Lohenry in Best practices, Curated Content, Google, Local Search, Sales, Search

Here's an old saying you might have heard: good, fast, and cheap – now pick any two! Supply Houses and Trade Allies can now have it all! It's easier than ever to get found when your customers are looking for electrical and HVAC solutions and the best tools cost nothing to start. You've seen a … Continue reading Simply Powerful Marketing for Supply Houses and Trade Allies →

Google My Business Photos: The Ultimate Guide to Looking Good Online

Posted on by Todd Lohenry in Curated Content, Local Search

Good photos on your Google My Business page are integral to convincing searchers to click to find more information about your business. But how do you choose what to photograph? How can you do this in bulk for multiple locations? What sorts of images should you use? Find out how to look good online in … Continue reading Google My Business Photos: The Ultimate Guide to Looking Good Online →