After the fact; applying ‘Einstein’s Razor’ to transformational ‘thought leadership’ marketing…

Earlier this week I had the opportunity to speak to a group of interior designers about how to become known on the Internet. It was one of the most enjoyable presentations I have given in a long time because 97% of the audience were lovely females from co-eds at UWSP to practicing interior designers, but … Continue reading After the fact; applying ‘Einstein’s Razor’ to transformational ‘thought leadership’ marketing…

Yes, I can help you with a website…

...but a website is only a small part of the transformational thought leadership process -- I can also help you determine what you should blog about and how! Here are a couple of examples of websites I've done for clients recently. Click image to enlarge... Related articles Entrepreneurs that Utilize their Online Reputation to Get … Continue reading Yes, I can help you with a website…

How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

When I'm teaching social media, I don't spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that's been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially … Continue reading How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

3.5 tools for effective content marketing in the #SocialEra

Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. "The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes." In … Continue reading 3.5 tools for effective content marketing in the #SocialEra